Customers
Channel Preferences/ePermissions – website consent
Marketing opt-in consent is gathered from your organisation’s website and transferred to Actis using our API:
- If the customer email address already exists in Actis then preferences and consent will be added directly to the customer record
- If the customer third-party ID matches between your website and Actis then preferences and consent will be added directly to the customer record
- If there is no unique match between the data gathered on your website and Actis, then a draft customer record will be created which stores information, communication preferences and consent suitable for marketing
How this is set-up is dependent on your organisation’s requirements. Please contact us on 01628 401376 or email us at support@actisst.com for further information about our API.