… best for business analysts
Dealing with the huge datasets available to a business can be overwhelming, but CyPha makes it easy to bring all your different source data together in one place.
By normalising and adjusting during the import process so you can get just the data you need when you need it.
Merge differently formatted datasets from a variety of sources, including actisCRM, to accrue valuable information for reporting and future planning purposes. Manipulate the data using a variety of tools and then present it in a meaningful way using automated charting, graphing matrix and mapping functions.
Analyse and present data using the mapping tool to display clearly how territories are performing as a result of your sales and marketing activities. Use the mapping tool to realign territories to see how sales would be affected in real time if boundaries changed, and overlay that information with transport networks to see if the new territories are still manageable for your field force.