Account Science

Succeed at key account management.

Managing the impact of groups and key players on the decision-making process is fundamental to building and developing effective relationships with the right accounts, rather than individual customers. Account Science can help you succeed.

Find out more

About Account Science

Actis Account Science focuses on strategic thinking, accurate targeting and team collaboration. It guides employees through your account planning process step-by-step, offering clarity and transparency to complex accounts.

It provides the tools you need to ensure the appropriate level of time and investment is targeted on the accounts that are most important to your organisation’s success.

Account Science reporting can be incorporated into Dashboards.

Discover the complete CRM

Benefits to Account Science

Why choose this module?

  • Comprehensive

    Access a wide range of configurable components.

  • Collaborative

    Employees can work together on complex accounts.

  • Trusted

    An established, powerful tool that stands by itself.

  • Innovative

    Creative and modern, a true asset to account management.


Planning & Analysis

Account Science comprises several different configurable components, and each team needs only to see those relevant to their projects. Components for planning and analysis include:

  • Business Planning – create a plan, add objectives and actions, and track and update progress to completion
  • Targets – segment accounts to concentrate activity on a specific group
  • SWOT Analysis – evaluate the account against external forces
  • GAP Analysis – establish the difference between current and expected performance
  • Formulary – track own and competitor product formulary status
  • Influence Mapping – display how key stakeholders relate to one another, their role and sentiment


Reviewing Data

There are also a variety of configurable components in Account Science for recording and reviewing data, including:

  • Account Information – gather specific information that the project/team requires
  • Costs – track meeting expenditure against the account
  • Sales – data and chart for sales into account Locations
  • Account Review – record progress meetings between managers and KAMs, or peer-to-peer

Account Science

Cover all aspects of key account management.

Experience world-class CRM software

Whether you still have questions, or you’re ready to try Actis CRM, we’re here to help.

  • Frequently asked questions

    Discover the answers to frequently asked questions about Actis CRM, our market-leading pharmaceutical CRM system. Contact us if your query isn’t answered here.

    View FAQs
  • Enquire today

    Try Actis CRM to explore the benefits it can bring to your business. It’s quick and easy to set up a demo, simply contact us and we will take you through the next steps.

    Enquire today

Up Next

Campaign Management

With Campaign Management, you can gather consent from the customers you wish to market to, both directly and indirectly. It’s a GDPR compliant, centralised solution for targeted sales and marketing campaigns.

Explore Campaign Management